New Business Models: a series of events in 2021
Rethink the European economy and shape
a common sustainable future with IMS Luxembourg
Since the launch of the Luxembourg CEO Sustainability Club in 2014, the core belief is that CEOs are key drivers for change and IMS is the catalyst.
We urgently need to accelerate the movement to face the various crises that are already here and those that will soon come.
Together we can collaborate to shape a different future, more inclusive and sustainable.
Join us for this new series of interactions on new business models:
Participate, learn, share and ACT with us.
Webinar #05
How the disruptor Patagonia Provisions plans to shake the lines of the food sector?
With Birgit Cameron
When? Tuesday 11th May 2021, from 5pm to 6pm
Where? by videoconference (login details will be sent to registrants in due course)
For whom ? Exclusively for CEOs of IMS member organizations
Registration by email nadia.azarfane@imslux.lu
Birgit Cameron – Co-founder and Head Of Patagonia Provisions
Birgit Cameron is the Global Director of Sausalito, CA-based Patagonia Provisions, a division of Patagonia Works. Patagonia Provisions was founded in 2012 by Birgit and Patagonia founder/owner Yvon Chouinard as a way to broaden Patagonia’s environmental mission by partnering with forward-thinking farmers, ranchers and fisherman and today offers a variety of regeneratively sourced organic food.
Under Birgit’s direction, Patagonia Provisions has introduced a varied line of mission-based food products intended to address critical environmental issues while establishing a model to help restore or rebuild the food chain. Patagonia Provisions has doubled its sales each year, as Birgit has rapidly expanded distribution into national grocery stores and outdoor lifestyle chains. In addition, she has introduced Patagonia Provisions to international markets in Europe and Asia. Birgit has been a fervent advocate, financial supporter, and partner to a variety of like-minded organizations who follow a similar mission as Patagonia's: "We're in business to save our home planet." Her work with Patagonia Provisions has been featured in numerous media outlets, including The Wall Street Journal, The New York Times, NPR and Bloomberg Businessweek.
Event in english.
No replay will be available at the end of this webinar.