Sustainability Manager Club - Stakeholders & Greenwashing (EN)

The IMS club dedicated to all professions linked to sustainable development is back for 2023! New year, new format: each meeting will take place in person once a month during lunchtime to create a round-table format for open discussions on current ESG/CSR topics. On top of that, a special guest will be invited to each session to join the discussion.

The topic of this session: "Greenwashing Unveiled: Navigating Genuine Communication and Reliable Information for Stakeholders"

In today's world, customers, civil society and regulators are paying close attention to how real sustainability claims are. In 2021, the European Commission found that more than 40 percent of green claims made on business websites were “exaggerated, false or deceptive”. Clearly, we need to figure out what's truly "green" or sustainable and what's exaggerated. New legislative requirements on greenwashing mean companies have to be scrupulous in ensuring stakeholders and most importantly customers are not misled.

The interactive SMC workshop, facilitated by Paula Byrne, sustainability consultant, aims at finding better ways to talk about sustainability and collaborative efforts that ensure your brands and companies stay ahead. Participants will have an open exchange to explore innovative communication strategies for sustainability while avoiding greenwashing. The practical works session will provide approaches that uphold the credibility of sustainability claims, ensure the veracity of data, and optimize impactful communication. The participants will develop actionable measures to navigate greenwashing challenges and work effectively with sales and marketing teams.

When? Thursday 28th of September from noon to 2:00 p.m.
Where? PwC Luxembourg - Crystal Park / 2 Rue Gerhard Mercator / 2182 Luxembourg
For who? Anyone involved in both reflecting on or implementing ESG / CSR within their organisation
With whom? Paula Byrne, Sustainability Consultant, Mind Collective

Event in English

And the next sessions?

On the "Awareness raising & change management " topic join us... 
•    Thursday 19th of October from noon to 2:00 p.m. to exchange in French 
•    Thursday 30th of November from noon to 2:00 p.m. to exchange in English


Photos will likely be taken at the event intended to be published by IMS Luxembourg in written or digital media. Please inform the host at the beginning of the event if you do not wish to be in the photos.

Paula Byrne, Sustainability Consultant, Mind Collective

With over 15 years experience, Paula’s key expertise is on the implementation and improvement of human rights due diligence in global supply chains, how it combines with environmental due diligence, stakeholder engagement  and corporate sustainability disclosure. Paula‘s key focus is on helping businesses achieve their sustainability goals and identifying new opportunities for collaboration and impact.

Paula has worked in a variety of sectors including electronics, automotive, logistics, food and tropical agriculture. She has deep knowledge of EU sustainability legislation and customer expectations. Paula founded a sustainability consultancy company Mind Collective in 2023. Until then she was Sustainability Director Europe for Samsung Electronics where she led the engagement with key customers and NGOs. She coordinated the development of the company ESG strategy for Europe. Previous to 2020 she was Director of Sustainability Management at CSR Europe and before that Director of sustainability for the EU chocolate Industry managing a variety of sustainable sourcing projects in global supply chains (cocoa, palm oil, and hazelnuts) in West Africa, SE Asia, South and Latin America.

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