The results of the Positive Drive Kirchberg campaign were revealed

Published on 20 September 2018

8 companies in the Kirchberg area, involving more than 320 users, took part in the Positive Drive campaign to better identify mobility preferences for commuting. The results have just been released at an event, which rewarded an assiduous user.

During six weeks, employees of the participating companies were able to participate in a mobility game via the Positive Drive app. The data collected made it possible to analyze the modes of transport mainly used by the users. In addition, various prices have been awarded to users who favor sustainable transport.

This September 19, the results of the campaign were presented, in the presence of the Minister of Sustainable Development and Infrastructure, François Bausch, and nearly 100 participants.
Discover the pictures here.

Promote multimodality

One of the main trends affect the use of the car, as 7 out of 10 people prefer this mode of transport, for journeys of less than 5 km. However, according to a parallel survey of 325 employees participating in the campaign, more than 30% of respondents consider that they can cycle safely on the territory of Kirchberg.

The reality is that getting a parking space and a company car does not encourage employees to change their behavior and test alternative offers. The preliminary results of the survey and the campaign show that it's fundamental to continue to promote multimodality, which is still under-represented among employees and can be one of the keys to addressing mobility issues in the region. Awareness-raising actions are also recommended for employees living less than 5 km from their work so that they can take more public transport or promote soft mobility.

This event, which was part of a cycle on the Third Industrial Revolution, enable to remember that to improve mobility in Luxembourg, we must not forget to rethink the need and the reasons that lead employees to move. Going back to the source of the problem, tomorrow's solutions, multimodal and digital, will emerge quickly.

POSITIVE DRIVE KIRCHBERG in key figures

8 companies
326 daily users
127 170 km
More of 3 millions GPS points analyzed
6 weeks of data collection